Email marketing is a reliable and cost-efficient form of communication between your business and your customers. The main advantage of email marketing over other marketing techniques is that it allows you to keep in touch with your customers regularly. The customers prefer to be treated special and emails are the best way to do that.
A recent survey has shown that 91% of adults in the United States like receiving promotional emails from their favorite brands. The survey also showed that email is 40 times more effective than Facebook and Twitter in helping to acquire more customers for your business.
Let’s take a look at some of the benefits of email marketing for your online marketplace business.
Helps To Build Credibility
A good relationship with the customers is very essential for any type of business. An email with good content will always help to improve communication with your customers. When your customers feel like they can trust you, they will remain loyal to your brand.
Increases The Traffic To Your Website
Sending your customers an email with information regarding the new products and a link to your online retail marketplace is a great way to improve your SEO. It will also help to keep your customers engaged with your website. When you send the email, make sure that it contains a call to action or CTA that helps the readers to click through to your website.
Creates Targeted Content
It is often observed that the emails which include the recipient’s first name in the subject line will have a higher clickthrough rate. You can also create personalized content by segmenting your customers and send the right emails to the right customers. The segmented list can be created based on engagement or geography levels.
Email marketing is a cost-efficient way of improving sales of your online marketplace. Statistics show that segmented email campaigns can improve your sales by 760%. Email marketing campaigns encourage customers to make the purchase. In a survey conducted on people who regularly do online shopping, 59% of them admitted that marketing emails have influenced their purchase decisions.
For expanding your brand and to your keep your customer base intact, you need regular interaction with your customers. It will ensure that your customers engage regularly with your brand and make a purchase from your website. Another advantage is that you can conduct customer satisfaction surveys for obtaining their feedback.