The digital marketplace is the newest way consumers do their shopping, and social media has played a significant role in the transition towards this trend. So, in the past few years, these social media platforms began to include this feature on their apps or websites so that they can drive users through the consumer decision journey. New online marketplace is making use of this so that customers can experience seamless shopping by eliminating the fragmentation that was inherent in online shopping experience. In this article, we will explore the transition of social media into an online marketplace for sale.
Influence Of E-Commerce On Social Media
The growth of e-commerce giants by leveraging social media began putting pressure on social media platforms. So, they decided to use their resources to help users make the purchasing decisions, which is very much prevalent among millennials. As a result, online shopping has become more refined than it used to be, and it is much simpler now. Shared below are the most popular online marketplaces on social media platforms.
Instagram Checkout And Shopping
The checkout feature on Instagram helps shoppers do their purchasing within the app, and they need not visit the website of the online retailer. Also, there is the feature of shopping from creators where influencers tag brands, this leads to the checkout page where users can make an in-app purchase. This type of shopping is also known as social commerce that combines the features of both online marketplace and social media. The advantage of this is that it reduces the number of steps between finding a product and purchasing it. Because of the huge number of young users, Instagram is the best social media platform for social commerce.
Augmented Reality Shopping On Snapchat
Snapchat uses the augmented reality feature in its app to enhance the online shopping experience. You can point the camera at a physical object or barcode, and purchase it from amazon. This makes the online shopping experience seamless than ever before. Also, it enables the use of augmented reality lenses to do shopping.
Facebook Collections And Marketplace
Facebook is one of the very first social media platforms to identify the true potential of social commerce to drive sales. Also, the Facebook Marketplace feature enables C2C e-commerce. Collection ads can be used to increase conversions. Using these features, individuals and brands can make use of the interactions that are already happening on the social media platform. This feature is so successful that millions of people and small brands are making use of it.
It should be obvious by now that the new online marketplace backed by social media has more potential because of the seamless shopping experience it offers.