The problem of information overload is real with the commencement of new websites and online marketplaces. According to surveys, an estimate of 349 blog posts are created during each minute, and seeing thousands of ads each day has become a very common thing for all of us while browsing. In addition to that, social media platforms are also contributing well to this traffic. This is what makes grabbing the attention of consumers a tough task.
Several surveys have found that only three percent of the total consumers consider online marketplaces and marketers trustworthy. However, building trust in your brand has become inevitable to stay in the competitive market.
Building brand trust through high-quality content helps to humanize your business and also to position it as an authority.
Listed below are some of the ways that can help your business gain the trust of the consumers through content.
Always Write Longer Content
Opposite to the very popular belief, longer content has a place in today’s marketplaces and websites as they are overwhelmingly dealing with a lot of smaller content. Even though it is true that the attention spans of audiences have decreased to a great level, it is noted that longer content gets more share on social media platforms which, in turn, helps the business to reach more buyers and sellers. This is also beneficial to increase the rate of conversion of businesses.
In addition to all the above-mentioned benefits, shares on social media platforms is a great indicator of the rapidly growing trust of the consumers in businesses. Sharing content on social media platforms is always considered as a strong and intimate act that draws the attention of a wide range of audiences.
Longer contents naturally call for details that allow businesses to showcase their knowledge, products, and services. For the same reason, more effort, time and thought are needed to create a longer post when compared to short and quickly scribbled articles. This often means that the article has more chance to be considered as a trustworthy content, especially if businesses back the content by very solid research.
One of the other benefits of publishing longer contents for marketing a business is that Google approves them over small pieces of content. Several studies have revealed that the top ten results shown by Google were contents that had 2032 words on an average. These popular studies also suggested that publishing longer content is the way to go for boosting the SEO of your marketplace.
Speak to the Targeted Audience
It is really important to stop and think about the kind of audience and the reason for which you are writing the content. Building brand trust by giving the kind of content that the audience seeks is a smart, easy and effective way than building contents that are of no use. In addition to this, it is also important to speak the language of your target audience. Keep in mind to adopt a fun and cheerful tone while talking to a niche audience that includes the millennial. Make sure to not use jargon words as it may bring in chances of turning away the audience.
Apart from the content that gets published, the channel used for distribution is also a vital tool in building the trust of the audience. While targeting a specific audience, it is important to look at the proper niche publication. Stay away from selecting channels you favor or those that are popular. Spend your time and effort to understand the frequently used channels in detail and build the habit of going to them rather than waiting for them to come to you.
Deliver Good Value to the Consumers
To build trust through good-quality content, always make sure to deliver good value to your customers. The dialogue theory of communication by Kent and Taylor suggests that businesses should provide worthy and useful information to consumers as well as to target audience, which can be done by getting to know the needs and pain points of the customers in detail and by solving these issues through the content.
Skyscraper writing is also suggested to most businesses which includes finding good content and putting your spin on it to make it better. Putting into perspective to make sure that you enjoy the article is important while working on and building content.
Be Transparent with the Audience
The belief that honesty pays off is true when it comes to marketing with good-quality content. According to several studies, transparent practices of marketing are one of the major factors that decide the trust of consumers towards a business. Transparency of business does not necessarily mean omitting every information to the audience, but it is about making the policies of the business clear to them.
Since trust has grown to become the most crucial aspect of the digital age, building trust through good-quality content is a great way to improve the engagement of a business with its customers as well as new audiences that may include potential buyers and sellers. The problem of information overload is real with new websites and marketplaces popping up. An estimated of around 349 blog posts are created in just a minute, according to surveys, and seeing thousands of ads each day has become very common while browsing. In addition to that, social media platforms are contributing well to this. Therefore, grabbing the attention of consumers has now become a tough task.
Several surveys have found that only three percent of the consumers consider marketers and salespeople worthy of their trust. However, building trust in your brand is inevitable. Building brand trust through high-quality content helps to humanize your business and also helps to position it as an authority. Listed below are some of the ways that can help your business gain the trust of the consumers through content.