Brands establish online stores to reach out to a bigger customer group and increase their sales volume. The online world is not all about web browsers that people access through their PCs. In fact, people are more dependent on their mobile phones to access the internet. Studies suggest that about 89% percent of customers prefer retail apps to desktop websites. No wonder why the importance of mobile apps is increasing in the online retail marketplace.
Let us take a look at the reasons for the growing importance of mobile apps in eCommerce sector.
Customers Mostly Prefer Mobile Apps
As almost everyone has a smartphone, people find it convenient to shop through a mobile app than using a web browser. They are saved from the trouble of keeping lengthy URLs in mind and the browsing speeds that go down on using web browsers. Better user experience and overall smoother shopping are the benefits you can expect from retail apps.
Faster Response Time
Because mobile apps have faster response times, the actions are completed quicker using them when compared to web browsers. Brand credibility among customers improve with mobile apps. By making use of the comment section, users can let the app owners know about the improvements they expect.
The way you present your online business to the customers influences the sales revenue generated from the business and the level of customer satisfaction. Mobile apps are designed by keeping in mind the limited screen size of mobile phones and making use of responsive features.
Fewer distractions and ease of navigation helps customers focus more on the products on sale which make positive contributions to conversion rates.
Retail Apps Make Use Of The In-Built Features In Your Phone
Ecommerce apps make use of the in-built features like GPS in your phone to pinpoint your location. Integration with the microphone enables the customers to perform voice searches for products. The collaboration of retail apps with the phone’s inherent features increases the usability of the app.
Mobile Apps Boost Customer Loyalty
Customers taking the time to download your ecommerce application is proof of the interest they have in your business. Potential customers spend more time on mobile apps than on online websites. Offering the best service to the customers who use retail apps retains their loyalty and promises a consistent relationship with them.
Developing a mobile app in addition to the online website of your business can contribute immensely to its success.