Businesses use content marketing to make valuable, consistent and pertinent content to get a well-defined audience. The ultimate goal of such marketing is to drive profitable customer behavior (e.g. purchases). Make fun and useful content for your existing or potential customers to help as well as educate them on the way your online marketplace works.
Marketplace websites have emerged as a great platform for businesses to sell their products without having to own an ecommerce store. Companies open an online marketplace to sell other parties’ products, but they also have to perform SEO for better rankings on search engines. SEO can be anything performed to boost a company’s organic traffic.
To do SEO, you will need to have quality content that drives traffic to your website. The creation of online content may take many different forms, depending upon your goals and the media. The goals you need to have for content marketing methodology are one or a combination of the following.
- Traffic: Boost your organic traffic and create more visits to your site (SEO optimization and inbound marketing methodology)
- Conversion: Make people do business with your retailers or subscribe to your marketplace’s offerings
- Branding: Allow your audience to build an online following and consider your brand to be useful (brand publishing and brand content)
- Help: to Offer customer support (help desk information, advice, FAQ, and so forth).
With these goals in mind, you can choose various kinds of formats for your content, such as the following.
- Tips and tricks (Index cards, blogs, articles, and so forth)
- Advertising or tutorial videos
- Product descriptions
- Landing website content or periodic advice
- Content generated by your users, such as user reviews to name one
Blog posts are among the most popular types of online content. People tend to feel that “blogs” and “articles” are one and the same. However, these are not. Sometimes, you can use these terms interchangeably, but there are subtle differences between the two.
Standard blogs are the kind of content that can be opinionated, but articles are more about giving information on the industry, economy and so forth. Blogs convey personal points of view, much more than articles do. Even if articles have a viewpoint, that perspective will be more widely applicable to the industry or subject being discussed.