The top 5 results on the first search page of an online retail marketplace rake in more than 70% of the clicks. Brand recognition and visibility is a top priority level in marketing, especially at a place where there are many sellers that are dealing with the same or a similar product. The competition is cut-throat, and the only way to get ahead is to make sure that you are seen more often.
We shall be taking a look at some of the ways in which you can boost your product’s visibility and catch the attention of customers. Read on…
Improve The Product’s View
Your customers can physically touch and move around the products. They have to be satisfied with the images of the product. Having sufficient, valid product photos will ensure that the customer has all the information to make a purchase, and not hit back and head to another seller. Also put in the information regarding the specification of the products, as these are needed for the customer to make a purchase.
Customer’s Delight Must Be Given Priority
Getting customer feedback is necessary. It is a win-win situation as it shows the customer that you genuinely care about their views and also helps you to fine-tune your business. Getting good customer feedback acts as a boost for increasing traffic towards your product.
Make Sure The Packaging Is Good
You want the product packaging to be good. The last thing, the customer wants is to have the product damaged and look like an ungodly sight. Invest time and money towards increasing the quality of product packaging and it is sure to help your overall business. One way for you to do this is to acquire a storage facility, so as to ensure safe and careful storage.
Sponsored Product Ads
Most of the popular online marketplaces allow for sponsored ads that will aid in increasing visibility and site search results. Investing in sponsored adverts is a great way for people to pick up on your product, and click to find out more. If your product is relatively unknown in the marketplace, then it would be wise for you to spend on sponsored ads. Once you have been heard, you can dial down the capital you are pouring into advertisements and let the customer review as the word-of-mouth advertising play a bigger role.
Apply these to your list of business strategies and you are bound to get good results!